Some writers write the piece first and submit it to the editor. That works best for humor and personal essays—genres that are difficult to sell in advance because so much depends on execution.
Professors make excellent sources for stories through their unmatched level of expertise and experience in their respective fields, but without the correct messaging and communication strategy, this may never come across effectively to the media when pitching them.
In this article, I will go over best practices for media pitching in addition to reviewing the most common types of media pitches, with examples below.
Initial cold media pitch Pitch with an established contact warm Personalized pitch Follow-up pitch How to Structure a PR Pitch Before we dive into best practices, tips, and examples of PR pitching, I want to go over some of the basics of how to structure a media pitch.
For a more in-depth look, please see my article on how to structure and standardize PR pitching across your team. First, start with the lead.
There are two main types of leads that are the most effective when it comes to media pitching. The first is a news peg and the second is a time peg.
To learn more about the differences between these two types of leads, read this article.
The second part is your call-to-action. This is the action you want your audience to take. Next comes your value proposition.
This is a key piece of the puzzle as it will be the meat of the pitch; this is where you can showcase the value of what you are offering and why they should be interested in it.
The last piece of the puzzle is your conclusion. This is pretty straightforward and is where you should recap your call-to-action and thank them for their time and consideration.
Ensuring that your subject line is clear, concise, and enticing are some of the most important elements. The last thing you want to do is mislead them or appear spammy. Along these same lines, always try to include hyperlinks to any research or statistics that you reference in your pitch.
Find out how to say everything that you need to say in a paragraph or less with rare exceptions. The more specific and focused you can be, the better.
Following up is Key to Media Pitching Following up on initial email pitches is one of the most important pieces to the puzzle. This is where most of your interest and responses will come from, so ensuring that you schedule reminders to do so is vital.
Similarly, if it is not a time-sensitive story at all, then waiting a little longer than a week is also fine. He has been conducting research on security and homomorphic encryption of embedded medical devices and can discuss the severity of this looming threat and the ways that we can leverage new protection techniques against this potentially fatal new cybercrime tactic.
Thanks for your time and consideration. I hope all is well. I wanted to reach out about a new story and source that I thought you might be interested in: While increased rates of screenings like colonoscopies among older adults have been considered the reason that colorectal cancer rates have declined overall, they have usually been deemed unnecessary and invasive for younger populations.How to Write a Media Pitch (with Examples) Here are some tangible tips and examples that will help you become a PR pitching pro in no time and write a persuasive media pitch.
Whether it is writing a product review, publishing a piece of content, or conducting an interview, it’s important to make your intention here as clear as. Kaleb Wentzel-Fisher is a filmmaker from the U.S. now currently based in Berlin. Kaleb has been making films and music since his early teens and went on to study audio engineering and production at the McNally Smith School of Music while teaching himself video production.
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