Entrepreneur and business planning

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Entrepreneur and business planning

Open to all majors.

entrepreneur and business planning

An introductory course designed to familiarize students with the world of small business, and analyze the personal strengths and weaknesses of students relative to launching a career in entrepreneurship.

Attention is given to planning, financing, starting and managing a small business. Designed to prepare the entrepreneurship student for the general management role of the entrepreneur. Critical issues affecting entrepreneurship and small business management will be examined.

Explores the requirements, costs and benefits of various forms of financial options open to the entrepreneur. Special emphasis will be placed on finance issues of particular relevance to the minority entrepreneur, as well as funding sources for capital.

Introduces the new entrepreneur to the importance and role of marketing strategies in creating and organizing a new business, as well as in existing small businesses. The major emphasis will be on ways to analyze and define the target market, evaluating competition, environmental trends, determining customer preference and developing a marketing strategy for the start-up or existing business.

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Explores financing entrepreneurial companies at various phases of the life cycle. Students will also gain an understanding of what is in the numbers and how they reflect a specific strategy.

Students will participate in a supervised work experience in simulated or real world business enterprises, consumer organizations or related professional agencies and new or emerging small business ventures which focus on the creation of jobs.

Professional dress is required. A capstone course that focuses on the development of a plan for a new business. Strategic planning for successful marketing and expansion will be stressed. Thorough planning of a venture will be required to include all components of a marketable business plan.

Students will be expected to market the plan to actual sources of capital to secure potential financing for the venture. Also, they will be required to meet and work with successful entrepreneurs. Focuses on marketing orientation of the political, social, legal and economic environment of business.

Students will study and develop marketing programs and how to incorporate these strategies to enhance a small business. ENTR and Senior standing.

Explores the unique challenges and opportunities present in managing a family business. Topics will include the decision to join the family firm, establishing credibility as a son or daughter, the stages of family business growth, strategic planning in the family firm, dealing with non-family managers, and succession.

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Any type of business.

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