Year One Core Concepts in Media and Communication This module will introduce students to the broad range of key concepts, debates and skills necessary to undertake further study in Media and Communication. Media Cultures and Everyday Life In this module, students will consider a range of approaches to the study of media cultures and everyday life. National and Global Perspectives This module introduces students to the institutional and regulatory contexts in which the contemporary media operate, both in the UK and beyond. The module provides an overview of the institutional and social history of the media in a variety of different national contexts, and considers key issues and debates related to the organisation and regulation of the media, including:
SHARE Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one.
In the early s, a psychologist named J. Guilford was one of the first academic researchers who dared to conduct a study of creativity.
He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page. Today many people are familiar with this puzzle and its solution.
In the s, however, very few were even aware of its existence, even though it had been around for almost a century. If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square.
The correct solution, however, requires you to draw lines that extend beyond the area defined by the dots. Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots.
The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you to go outside the box.
The idea went viral via s-era media and word of mouth, of course. Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box. Management consultants in the s and s even used this puzzle when making sales pitches to prospective clients.
Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves. Or so their consultants would have them believe. There seemed to be no end to the insights that could be offered under the banner of thinking outside the box.
Speakers, trainers, training program developers, organizational consultants, and university professors all had much to say about the vast benefits of outside-the-box thinking.
It was an appealing and apparently convincing message. Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.
No one, that is, before two different research teams —Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisberg—ran another experiment using the same puzzle but a different research procedure.
Both teams followed the same protocol of dividing participants into two groups. The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array.
Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly? Most people assume that 60 percent to 90 percent of the group given the clue would solve the puzzle easily.
In fact, only a meager 25 percent did. In other words, the difference could easily be due to what statisticians call sampling error.
Solving this problem requires people to literally think outside the box. That is, direct and explicit instructions to think outside the box did not help. That this advice is useless when actually trying to solve a problem involving a real box should effectively have killed off the much widely disseminated—and therefore, much more dangerous—metaphor that out-of-the-box thinking spurs creativity.
Media and Communication BA (Hons) at De Montfort University (DMU), Leicester brings together world-leading researchers in Media, Television and Cultural Studies, with experienced practitioners in the field of public relations and new media. Here you will find some of the most popular speakers from around the globe. Fast reply on all speaker requests. “New Retail, New Design”—5 Star Plus’ Insights at CBBC London April 28, The China-Britain Business Council (CBBC) hosted an event on August 30, in London focusing on developments within China’s retail landscape.
After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth. But you will find numerous situations where a creative breakthrough is staring you in the face. They are much more common than you probably think.🔥Citing and more!
Add citations directly into your paper, Check for unintentional plagiarism and check for writing mistakes. The Centre for Christian Education and Pastoral Theology brings together academics to offer high quality scholarship, leadership and practice in the field of Christian Education.
Holly Dobbie has a U.B.C. BEd.
degree and is a former high school English, Journalism, Social Studies, Women’s Studies and Stagecraft teacher. Her volunteer work includes the Red Cross Child Abuse Prevention Program, The Pacific Association for Autistic Citizens, Big Brothers and Big Sisters as a school mentor, and The Hub for at risk and homeless youth.
This conference is for those with a scholarly interest in Christian Education. A particular aim is to encourage the next generation of Christian thinkers by supporting those studying for a postgraduate degree or involved in post-doctoral research.
Media and Communication BA (Hons) at De Montfort University (DMU), Leicester brings together world-leading researchers in Media, Television and Cultural Studies, with experienced practitioners in the field of public relations and new media.
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